Auto enthusiasts and green-tech followers have been abuzz after Mahindra dropped an electrifying teaser of its upcoming Thar EV concept, officially branded as the Thar.e. Scheduled for a grand global unveiling on August 15 in South Africa, the teaser not only confirms previous speculations but also hints at Mahindra’s ambitious strides into the electric vehicle (EV) segment.
Here’s what we know so far:
The global debut of the Thar.e concept is set to take place in South Africa, a significant move for the brand to introduce its innovation on a global platform.
The design language promises a fusion of modern and retro aesthetics. Squircle-shaped LED lights with pixel structures will make an appearance, a style trait it seems to share with Mahindra’s new pickup concept, which is also set to make its first appearance.
The words ‘Born Electric’ prominently featured in the teaser is more than just a tagline. It’s a revelation.
This indicates Mahindra’s commitment to a new dedicated EV platform they are currently working on.
Drawing parallels from the industry, while electrifying a ladder-frame platform – such as the one in the popular Ford F150 Lightning pickup – isn’t unheard of, Mahindra’s decision to employ its newly developed electric platform for the Thar.e is commendable.
It signifies the brand’s forward-thinking approach to EV tech, sidestepping the inherent challenges posed by the current Thar’s ladder-frame, such as weight and space constraints. This strategic decision will likely translate to an optimized Thar.e, boasting a lighter frame, maximized battery storage, and potentially an impressive range.
With Mahindra’s storied history in commercial vehicle manufacturing, this move into electric off-roaders suggests an expansion of their electric horizon. Yet, as the world eagerly anticipates the big reveal, specifics regarding the Thar.e’s range and powertrain remain shrouded in mystery.
The countdown to August 15 has begun, as Mahindra is poised to accelerate into the future of electric mobility. Stay with us as we bring you the latest updates from this electric revelation.
